Tuesday, December 31, 2019

Amusing Ourselves For Death Public Discourse On The Age...

In Amusing Ourselves To Death: Public Discourse in the Age of Show Business, Neil Postman familiarizes his readers to his main objective for his argument right away. His strategies to convince his readers of his claim are extraordinarily well and get across to the readers easily. Postman proposes that the public, without recognizing it, is losing its â€Å"autonomy, maturity, and history†. His thesis is that television is changing the way people interact by putting all public rhetoric into on-screen entertainment. He suggests that risks are high if the public does not notice television changing the publics view and that we need to try and regain control over it. First, Postman’s anger towards the way news is televised under the media-metaphor is presented in his first chapter, The Medium Is the Metaphor. He introduces the basic concept of news in the Age of Show Business. The author states, â€Å"This idea - that there is a content called â€Å"the news of the dayâ₠¬  - was entirely created by the telegraph (and since amplified by newer media), which made it possible to move decontextualized information over vast spaces at incredible speed.†(8), saying that â€Å"the news of the day† is information given to the public that does not immediately affect the watcher’s life, but instead has little practical value. It exists only in a world associated with media, â€Å"The news of the day is a figment of our technological imagination.†(8), such as the telegraph or television. He suggests that the news andShow MoreRelatedAnalysis Of Amusing Ourselves To Death By Neil Postman812 Words   |  4 PagesAmusing Ourselves to Death, written by Neil Postman analyzes the true meaning of entertainment and explores how it affects our lives today. â€Å"Entertainment is the action of providing or being provided with amusement or enjoyment,† (dictionary.com). According to Postman television has had an extremely negative effect on the â€Å"public discourse of contemporary America.† Postman compares his book to Aldous Huxley’s, Brave New World, which communicates that people are too amused and are becoming weak andRead MoreAmusing Ourselves to Death by Neil Postman1180 Words   |  5 Pages Neil Postman writes, Amusing Ourselves to Death to address a television-based epistemology pollutes public communication and its surrounding landscape, not that it pollutes everything. The book was produced in 1984 in a time where television was an emerging epidemic and other forms of communication that today have taken flight, didn’t exist. It is directed to people who have let television drag them away from their Focus and attention to comprehend as they have lost the ability to bring forth yourRead MoreNeil Postman s Exploration Of This Issue1737 Words   |  7 Pageshappening. The reason the difference is so profound is because our discourse has gradually been dumbed-down since the beginning o f the information era, and people are treating the serious issues that arise as entertainment. The most powerful culprit being television, has being accused of causing damage to the people that were raised in the TV era. Neil Postman’s exploration of this issue in his novel written in 1985, Amusing Ourselves to Death, is a crucial hint of the consequences of being immersed inRead More1984 By George Orwell Literary Analysis1625 Words   |  7 Pagestheir information overload desensitized the public into acquiescing this seemingly friendly, but not any less damaging, worldview. As the world enters a new age of modern technology, many of Huxley’s notions are beginning to become more realistic, rather than Orwell’s fears of cultural oppression. Throughout Amusing Ourselves to Death, author Neil Postman speaks in favor of Huxley’s prophetic vision of the future of popular culture and public discourse by explaining how television has vastly trivializedRead M ore We Are Living in a Corporate Dystopia Essay1495 Words   |  6 Pagestake the first bold steps down the road to the Brave New World. Ignoring this threat and treating it as either non-existent or only minimally significant is tantamount to inviting Huxleys dystopian vision into our own world. In so doing, we set ourselves up for a decidedly dark tomorrow.    To the uninitiated, the society of Huxleys Brave New World at first seems to be only pure science fiction with no visible ties to reality. After all, we have no government-controlled genetic engineeringRead MoreAmusing Ourselves to Death: Public Discourse in the AGe of Show Business570 Words   |  3 Pages Neil Postman, quot;Amusing Ourselves to Death -- Public discourse in the age of show-businessquot; This book is a classic: everybody knows it, and everything has been written about it. Let me write some more. Postmans book caused a lot of public discussion in the mid-eighties, but it is now as relevant as ever, possibly more so. Today, it has almost become an axiom of our society that the answer to the questions raised by our technological advances lie in the application of further technologyRead More`` Postman `` : Public Discourse And The Age Of Show Business2291 Words   |  10 Pageswell. This is Neil Postman s basis for his book Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Television and other media outlets have conditioned us to accept entertainment in every aspect of life; but most of all it masks the state of public affairs and politics. Through his book, Postman begs that we recognize the ways in which media shapes our lives and how we can use them to serve us instead of hurt us. Broken into two parts, Amusing Ourselves to Death focuses on aR ead MoreWhy It Sells : A Cultural Portrait Of Today s Youth929 Words   |  4 Pagesteaches Semiotics and Linguistic Anthropology. He is well known for his work and research in semiotics, language, and communication theory. One of his famous books is: My Son Is an Alien: A Cultural Portrait of Today s Youth. He wrote â€Å"Why It Sells† to show how the growing and comprehending of media messages are created in people’s lives. ______________________________________________________________________________ Internet Users (per 100 People). World Bank. The World Bank, 1 Jan. 2013. Web. 12 NovRead MoreBrave New World Analysis737 Words   |  3 Pagespopulation distract ourselves from the truth with technology and other means of diversion and that these things will ruin us. Neil Postman supported Huxley and discussed â€Å"The Huxleyan Warning† in Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Postman believes that â€Å"Huxley feared that what we love will ruin us,† (Postman 1). Postman concluded his essay with, â€Å"For no medium is excessively dangerous if its users understand what its dangers are,† (4). Postman meant that peopleRead MoreAnalysis of Neil Postmans Amusing Ourselves to Death1648 Words   |  7 PagesLiking Form and Function It would be easy to dismiss Neil Postman as just a grumpy old man complaining about what those young whippersnappers are up to while his generation is upholding the values of civilization, the last vanguard against the Huns. Except for the fact that he was right: Modern technologies have allowed individuals to withdraw into themselves, to avoid engaging in public discourse. This imperils democracy, according to Postman, along with a number of other social critics of the last

Monday, December 23, 2019

Analysis Of Mice And Men - 1390 Words

Yr 8 End Of Year Exam English by Jamali Blair Soledad; salubrious and like paradise in terms of setting but the complete opposite for its friendless, despondent characters who are sick of their provincial lives. Loneliness is the feeling of isolation and no hope or dreams in your life-which is what Steinbeck achieves by portraying this theme effectively through key fictional characters in Of Mice and Men. By living in the town of ‘Soledad’ (Spanish for loneliness), the audience gets an overwhelming sense of the depressing environment that the migrant farmers are living through by their repetitive lifestyle and the consequences they face through the Great Depression and the Dustbowl. Yet another aspect of loneliness which is exposed vulnerably through several characters is the idea of the American Dream, for Steinbeck teaches us that even through hard work and prosperity, it is unattainable which is represented by Curley’s wife, Crooks, Candy and George and Lennie. These personas are left in isolation for as G eorge says that ‘Guys like us that work on ranches are the loneliest guys in the world. They don’t belong no place†¦Ã¢â‚¬â„¢ which is to say that these characters have lost all hope in their lives, which Steinbeck conveys effectively, and the fact that despite this, they still believe there is hope to come for them, which leaves me to sympathise for them more. Candy is a prime representation of isolation and loneliness in ‘Of Mice and Men’. Firstly, it seems his disability hasShow MoreRelatedAnalysis Of Of Mice And Men1132 Words   |  5 PagesMax Nesins Mrs. Thompson HSE 1; Period 3 November 3, 2015 Analysis of Of Mice and Men. During the 1930’s Great Depression, author, John Steinbeck (1902-1968) wrote many books regarding the difficulties and tragedies that struck farmers who strived to make a living in a rural, and destitute California. One intriguing novel that exhibits his common themes is Of Mice and Men. People similar to Lennie, strive to achieve their dream in America, the land of unlimited potential, despite the depressionRead MoreAnalysis Of Of Mice And Men996 Words   |  4 PagesCritical Analysis on â€Å"Of Mice and Men† In 1992 Gary Sinise directed the tragic film â€Å"Of Mice and Men.† The story is about George Milton and Lennie Small, two friends who travel together in search of work. Though Lennie is very calm and harmless he isn’t very smart and is unaware of his strength, which leads him into trouble. A New York Times article describes him this way; â€Å"Lennie is a gentle giant of a man with the mental capacities of an 8-year-old. He loves to fondle soft things, like mice, puppiesRead MoreAnalysis Of Of Mice And Men 2046 Words   |  9 Pagesthe facts. Reasons can be due to a certain trait, characteristic, ethnic background etc. This includes racism, sexism, and ageism to name but a few. I am exploring the issue of prejudice, in three different texts ‘Of Mice and Men’, ‘Half Caste’ and ‘Still I Rise’. ‘Of Mice and Men’ is a novel published in 1937 by John Steinbeck, set in the 1920’s. It follows George Milton and Le nnie Small, two displaced migrant ranch workers, who move from place to place in search of new job opportunities duringRead MoreAnalysis Of Of Mice And Men 1687 Words   |  7 PagesWalt Disney once said that â€Å"all of our dreams can come true, if we have the courage to pursue them.† The concept of dreams and aspirations are what connects the two seemingly different Of Mice and Men and A Raisin in the Sun. Of Mice and Men, written by John Steinbeck, portrays a story of two poor farm hands living in California, one of which is handicap. This pair, despite all efforts, fail to accomplish this dream, showing a very anti-american dream aspect of this novel. On the other hand, A RaisinRead MoreAn Analysis Of A Of A Mice And Men 1576 Words   |  7 PagesCharacters who are different from society are marginalized. In the book Of a Mice and Men by John Steinbeck, Lennie Small and, Curley’s wife are marginalized throughout the book. Lennie Small is a strong and kind man who suffers from a mild mental disability. Curley’s wife, is young woman who isn’t given a specific name throughout the book. She is the only woman on her husband s ranch. Because she’s the only woman in the ranch, the only people she has to talk to is her husband, and the ranch workersRead MoreAnalysis Of Of Mice And Men 971 Words   |  4 PagesJarrod Homer 9th 2015 Of Mice and Men Summer Reading The novel Of Mice and Men written by John Steinbeck tells the story of two unexpected friends traveling together in California. The two are quite different from each other, Lennie is brawn but not bright whereas, George is smaller and more of a thinker. Although near opposites of each other, these two have held a strongRead MoreAnalysis Of Of Mice And Men Essay1053 Words   |  5 PagesRachel Pavelka Quarter 1 Book Report English 9 10/12/16 Of Mice and Men Written by~ John Steinbeck Report written by ~ Rachel Pavelka The book I am reporting on is Of Mice and Men by John Steinbeck. The setting of the story is in Salinas Valley in Soledad California. The book was set around the 1930’s during The Great Depression. The historical context of the book shows how agriculture affected the Great Depression. During this time the nation’s grain was harvested more and more by machinesRead MoreAnalysis Of Of Mice And Men773 Words   |  4 PagesThere are three major and outstanding themes in Of Mice and Men, they consist of, strength and weakness, hopes and dreams, and my personal favorite, friendship and loneliness. There are so many examples of this theme throughout the story. â€Å"They had walked in single file down the path, and even in the open one stayed behind the other. Both were dressed in denim trousers and in denim coats with brass buttons. Both wore black, shapeless hats and both carried tight blanket rolls slung over their shouldersRead MoreAnalysis Of Of Mice And Men 903 Words   |  4 PagesThe character in Of Mice and Men that is most similar to Tom Buchanan in The Great Gatsby is Curley. Curley and Tom Buchanan have many similarities throughout both books. These shared chara cteristics stem from one thing both men have an abundance of: privilege. Curley and Tom are easily two characters with the least amount of struggle in The Great Gatsby and Of Mice and Men. Inheritance of power is prevalent in both Tom and Curley’s lives. Tom lives in East Egg, known for â€Å"old money† and highRead MoreAnalysis Of Of Mice And Men 1099 Words   |  5 Pagesimportantly, one who can always be there for you no matter what happens. The relationship between the intelligent and feeble George Milton and the imbecile, but vigorous Lennie Small is displayed as the main objective in Steinbeck s novel, Of Mice and Men. The description among these two characters is a form of juxtaposition because the two characters vary in several ways. The author’s intention of using this technique points out the differences between characters and how their personalities counteract

Sunday, December 15, 2019

Internet Marketing Free Essays

1. What makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. We will write a custom essay sample on Internet Marketing or any similar topic only for you Order Now 2. What are some advantages of interactive media? i) Wide reach-The internet reaches a worldwide audience of millions of consumers and enables small companies and entrepreneurs to be transformed into global entities instantaneously. i) Convenience-The Internet is almost like a global trade show that is open 24 hours a day, 7 days a week, and any time of the day or night. iii) Low cost- Direct marketers pay for the Internet based on local phone access, not on how widely they distribute their message. iv) Flexibility- he Internet offers great flexibility and permits changes in offers and direct response communications instantly, instead of waiting until the next printed catalog is published to change prices or other features. 3. Explain the evolution of e-business. Stage 1:Brochureware- In this stage, organizations began to use the Internet as a bulletin board for brochures, employee telephone directories, and over time for more critical documents such as catalogs and price lists. Stage 2:Customer Interactivity-This next phase is when companies created an interactive dialogue with their customers, encouraging them to inquire, request, register, and online. Stage 3:Transaction Enabler- In this stage, companies began using the Internet to expand transaction. selling products, procuring supplies , enabling internal processes) Stage 4:One-to-one Relationships- This is when the Internet began to be used to create customized silors of interactivity. Because web technology allows companies to deal with customers on a one-to-one basis, product pricing became fluid, dictated by individual customers, often in an auction process. Stage 5:Real-Time organizations-Zero latency organizations are able to plan, execute, a nd aggregate buyers and sellers in a virtual arena. These companies understand customer needs and deliver value in real-time. Stage 6: Communities of Interests( COINS)- The Internet helps companies create communities of common interests that closely link various partners in a value chain. Example, eBay where consumers who possess common needs or interests can competitively bid on a given product. 4. What are the requirements of interactive media? i) Consumers must be able to control when they view the products and which types of products they are viewing. i) Consumers must be able to control the pace at which they review products. iii) Consumers must able to place an order or request additional information directly via the medium rather than having to order through another method. 5. How has technology changed marketing research? Technology has made marketing information readily available, easy to access, current and relevant marketing activity. Much of the information available online, such as government reports, is free of charge, w hich enables marketers of any size to access and obtain this valuable market data. The main cost involved in conducting online market research is the human resource costs, because it requires manpower to surf the Web and identify and download relevant information. 6. What are four of the many strategies to maximize â€Å"click-through† rates? i) Ask for the click-through action- The easiest way to increase click-through is to simply ask for it. ii) Animate a banner advertisement- Animation increase the likelihood that the advertisement will draw the user’s attention and also generates more clicks than static banners, all else being equal. ii) Involve the audience- Engage the viewers to allow them to personalize advertising to their needs. Involving the viewer allows the advertiser to get to know them better, one of the primary goals of direct marketing. iv) Change creative messages frequently- The nature of the Internet means that responses occur quickly, on the first few impressions. 7. Discuss some of the strategies companies use to increase Web site traffic. i) Ask and you shall receive. Ask visitors to bookmark the web site. i) Offer a chat room or provide a bulletin board to open communication among consumers and give them a reason to come back. iii) Create an e-business card that accompanies each e-mail message. Be sure to include the URL in hyperlink format. 8. Identify and explain the three different types of search engine marketing. i) paid placement- Sometimes referred to as † pay-per-click† (PPC) or â€Å"cost-per-click† (CPC) paid placement advertising uses text ads targeted to keyword search results on search engines through programs such as Google AdWords and Yahoo. i) paid inclusion- paid inclusion entails the practice of paying a fee to search engine and similar types of sites such as directories or shopping comparison sites, so that a given web site or web pages may be included in the service’s directory, although not nec essarily in exchange for a particular position in search engine listings. iii) Organic search engine optimization- This form of optimization includes the use of a variety of techniques to improve how well a site or page gets listed in search engines for particular search topics. 9. Name some of the characteristics that make a blog an effective tool for marketers. Provide an example of a blog that you think is especially creative. Characteristics that make a blog an effective tool for marketers i) Keep It Simple-Don’t get caught up in the length of your posts. They don’t have to be long. They can be random thoughts or tidbits of news regarding your industry. The key is to make them interesting. ii) Fast-loading pages: A page should load in 20 seconds or less via dial-up; at more than that, you’ll lose more than half of your potential visitors. ii) Quality photography: A simple way to increase visual appeal is to use high quality photography. High quality product images are especially important for online retailers. An example, Twitter is the fastest growing network with more than a 40% increase in active users over the last 9 months , Facebook continues to grow with more than a 37% increase in active users from 2012 to 2013 and Google is not far behind in growth with 35% growth in 9 months. 10. What are some positive and negative characteristics of mobile marketing? Positive characteristic s of mobile marketing : ) Personalization: Marketers can personalize text messages based on the consumers’ local time, location, and preferences e. g. , directions to the nearest vegetarian restaurant open at the time of request. ii) Location: Mobile phones amplify two key arguments for electronic commerce, location independence and ubiquity. Consumers increasingly expect tailored and location-based services, thereby underlining the importance of personalized mobile marketing. Negative characteristics of mobile marketing: i) Mobile is hot. Mobile’s high penetration and usage means there’s a lot of clutter and competition. How to cite Internet Marketing, Papers Internet Marketing Free Essays The effectiveness of social media advertising by means of using Facebook by Practical 2 presented to the Cape Peninsula University of Technology in Partial fulfilment of the requirements for the subject of Advertising and Sale Promotions of the National Diploma: Marketing in the Faculty of Business at the Cape Peninsula University of Technology Lecturer: Campus: Cape Town Due date: Declaration I, Tom Brown (210000007), declare that the contents of this assignment represent my own unaided work, and that the assignment has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology. SignedDate Table of Contents Declarationii 1. We will write a custom essay sample on Internet Marketing or any similar topic only for you Order Now Social media advertising effectiveness†¦ (full title)1 1. 1Internet usage in SA 1 1. 2Social media 1 1. 3Instant messaging (social networks for Facebook) 1 1. 4Facebook 1 1. 5Advertising/marketing communications on Facebook 1 1. 6Current research on Facebook 1 1. 7Generation Z 1 1. 8Hierarchy response models 1 Reference list2 Appendices Appendix A: Safe Assign report 3 Appendix B: Integrating multimedia semantic content analysis of MXit 4 Appendix C: The talk uploaded: MXit and the technicity of the body 5 Appendix D: Fat stigmatization on MXit: A content analysis 6 Appendix E: Flaming on MXit 7 Appendix F: MXit, Critical Pedagogy, and Media Activism 8 Appendix G: MXit as a source of information 9 Appendix H: MXit: an opportunity for consumer narrative analysis 10 Appendix: I: Advertising Effectiveness and marketing Potential on MXit 11 Appendix J: Predicting the Determinants of Users’ Intentions for using MXit 12 Appendix K: Social Interaction with MXit 13 1. The effectiveness of social media advertising by means of using Facebook 1. 1Internet usage in SA A resent study has shown 6. 8% (6,800,000 people) of South Africans have access to the internet and 4,822,820 are Facebook users. ( www. internetworldstats. com ). 39% of urban South Africans are using their mobile phones to access the internet. That is 20 million South Africans aged 16 and older. (Anonymous, 2011). 1. 2Social media Social media (also known as social networking) is the share of information and resources as a result in the communication by people, made possible by different online technology tools. This can be done by means of text, online video, blogs, images, podcasts, and other multimedia communication. (Doyle, n/d ) 1. 3Instant messaging (social networks for Facebook) Instant messaging is a feature of facebook that allows you to send or share information with your Facebook friends. The feature can be used at any time to communicate with other people on facebook. There is a bar on the right bottom corner of the screen where one can choose with whom one wants to connect and communicate with. (Reiss, 2010) 1. 4Facebook Facebook is the most popular Social network website on a global scale (www. cmag. com) and second most popular social media website in South Africa (The Mobility 2011 research project). Facebook is a free site that makes most of it’s revenue by means of advertising. The site was first used as a means for Harvard students to get acquainted , but in 2006 the sit became available to everyone who wanted to join. The site has over 500 million users. (http://ww w. pcmag. com) 1. 5Advertising/marketing communications on Facebook Facebook has a number of advantages and disadvantages to use for your business. Some of the focus Facebook can provide is on branding, customer engagement, reputation management, new customer acquisition, client retention, to drive web traffic to your website, the viral effect, a feedback mechanism, brand repositioning. (Jody, n/d) Because Facebook makes marketing fast and easy, it means that the company should keep up with marketing trends. â€Å"It can also act like a media to leverage your brand and get more authority so users can trust you. † ( Anderson, n/d) 1. 6Current research on Facebook Companies or everyday users can collect data from facebook pages that they have created, through means of Facebook polls. The polls are a graphical illustration of the people who visit your page. It illustrates active page visits and users, showing their age, gender, geographic location, giving one the ability to strategically improve ones marketing mix and to identify the target audience. (facebook. com, n/d) 1. 7Generation Y In a resent study showed that the majority of the generation Y, in South Africa, prefer Facebook over other social media mediums. As a result Google lost a 50% of their market share to facebook, due to user choosing Facebook as a search engine over Google. Mxit is still more popular than Facebook, but lack the loyalty Facebook users. The study shows people spend five times more hours on Facebook than on Mxit. Further studies have shown that generation Y, when given a choice, will choose the Internet over magazines, cell phones over using the Internet and tertiary education over using their cell phones. (Saunders, n/d) 8. Hierarchy response models REFERENCE LIST Doyle, A. n. d. cial Media-Socia Media Definition. http://jobsearch. about. com/od/networking/g/socialmedia. htm [1April 2011]. Fakhar, K. 2009. Benefits of Marketing Through MXit. http://webupon. com/marketing/benefits-of-marketing-through-MXit/#ixzz1I4mh0DZG [30 March 2011]. Haridakis, P. Hanson, G. 2009. Journal of Broadcasting Electronic Media. Social Interaction and Co-Viewing with MXit: 317-318, March 30. Laco, A. 2010. History of MXit. http://www. articlealley. com/article_1482289_81. html? ktrack=kcplink [30 March 2011]. Smith, D. 2010. Five million now online as web access grows in South Africa. http://www. guardian. co. uk/world/2010/jan/14/internet-five-million-south-africa [1April 2011]. Verna, P. 010. Pros and Cons for MXit’s Business in 2010. http://www. emarketer. com/blog/index. php/pros-cons-MXit-business-2010/ [31 March 2011]. Ward, S. n. d. Social Media Definition. http://sbinfocanada. about. com/od/socialmedia/g/socialmedia. htm [30 March 2011]. Zawarski, Z. 2010. Happy 5th Birthday MXit. http://www. zadling. com/2010/05/happy-5th-birthday-MXit/ [31 March]. Appendix A: SafeAssign Report Appendix B : Integrating multimedia semantic content analysis of MXit Only attached the first page! Appendix C: The talk uploaded: MXit and the technicity of the body, etc, etc†¦ How to cite Internet Marketing, Papers

Saturday, December 7, 2019

Spaniards and English Immigrants free essay sample

Native Americans were victims of many atrocities after the colonization of America, well be discussing two situations that personally believe can summarize the genocide against Native Americans; The Trail of Tears and the Massacre of Sand Creek. The Trail of Tears is the forced relocation of Native Americans after the Indian Removal Act was signed by the President Andrew Jackson in 1830. Cherokee, Muscovite, Chickasaws, Seminole, and Choctaw tribes were removed into Indian Territory. Of course, they were not treated well while relocating; they suffered starvation and diseases which lead to the death of many Native Americans. In addition to relocating, they also suffered massacres like the Massacre of Sand Creek also known as the Shoving Massacre because of the colonel guiding the soldiers who committed this crime; John Shoving. This event occurred in Colorado on 1864, when seven hundred man of the Colorado Territory Militia attacked a friendly village of Native Americans killing at least seventy people. We will write a custom essay sample on Spaniards and English Immigrants or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is estimated that two thirds of the people were women and children. If this event is not genocide, I do not know what is.The Trail of Tears and the Massacre of Sand Creek are among other events Lear proof that the Native Americans suffered of genocide. These pages of our history should not be forgotten. Immigrants from a various nationalities came to what this day is the united States of America, killed Native Americans and took their homes. 2. What role did slavery play in the British Empire and American colonial economy? Using Virginia and the rest of the South as an example, how and why did slavery become so prominent in the southern colonies?Among the first people of African descent documented in British North America were round 20 men and women slaves that were traded and arrived to Virginia in 1619. After this the population of African slaves increased dramatically so that by 1700 there were more than twenty seven thousand and forty years later there were around one hundred and fifty slaves in the U. S. Territory. The reason for this is that Africans were being brought to North America to work as slaves in the plantations. This activity became extremely popular because with almost unlimited amount of land and labor plantations in the southern colonies were highly prosperous. Also the colonists discovered that in England and Europe the demand for agricultural needs like corn tobacco and others was increasing. In the following years, the American Colonial economy was driven by the exports and these conditions were the reason why slavery and plantations became so prosperous. It is estimated that around fourth fifths of all colonists including their servants and slaves were farmers. The conditions for slavery were set and colonists thought they were doing some sort of good by giving them a job and food.So there was nothing to stop the low of slaves from Africa to North America. Agriculture was at that moment the backbone of the economy and was also based on African slaves making them a big role in the growth of our nation. Although, at the beginning the white indentured servants were who took care of the crops. They did not offer the labor for free as the slaves did. This would have raised the cost of the plantations. In addition with the lack of servants in the southern colonies were two main reasons why slaves became so prominent around Maryland, Virginia, North Carolina, South Carolina and Georgia.